eMobility has entered the mainstream and is coming on
strong. In 2020, the overall automotive market declined but electric vehicle
sales actually grew 9% year over year. Automakers have announced multibillion-dollar investments in EV manufacturing.
Governments around the world are setting goals to phase out internal
combustion as early as 2030.
Interest is high but it is clear that we need technological
advances to meet the goals of consumers and automakers alike. For example, the range is a consumer concern which leads to larger battery packs in bespoke EVs.
Bespoke EVs allow for optimized design including lower weight. For automakers,
batteries represent as much as 30% of the cost of a vehicle. As a result, EVs
are not as profitable. A report from McKinsey said there is a cost gap of $12,000 between EVs and cars using internal
combustion engines (ICE).
While battery costs are expected to decline, automakers
should be concerned because the cost reduction curve will flatten. Ideally, an
EV should have less battery while maintaining the range that consumers want. This
would also reduce weight which would trigger a virtuous cycle; the lower weight would
make the range goal easier to achieve. The easiest way to cut battery costs is
to reduce the need for a large battery pack. Mass market sales depend on
That’s where ePropelled’s technology innovations come into
play. Our patented Electronic Magnetic Gearing (EMG) and software technology allows
us to build EV motors that significantly improve performance which allows for
smaller battery packs and no need for a separate gearbox.
Last fall, we announced that we will demonstrate this at Cenex-LCV2021 in September (we’re excited to get back to normal!). We are working with partners Embed and TMETC to
install an EMG system in a Tata Tiago.
Productizing this technology is made possible by a grant from the Advanced
Propulsion Centre (APC) Advanced Route to Market Demonstrator (ARMD 1025 SEEMS) program, as part of a
massive effort to develop green technologies in the United Kingdom.
The rapid transition to e Mobility depends on these kinds of
projects. Government working with private industry can trigger a different kind
of virtuous cycle; technological innovations can be delivered faster which
helps build a thriving EV industry which enables a greener future.