July 10, 2021
eMobility has entered the mainstream and is coming on strong.
In 2020, the overall automotive market declined but electric vehicle sales actually grew 9% year over year. Automakers have announced multibillion-dollar investments in EV manufacturing. Governments around the world are setting goals to phase out internal combustion as early as 2030.
Interest is high but it is clear that we need technological advances to meet the goals of consumers and automakers alike. For example, the range is a consumer concern which leads to larger battery packs in bespoke EVs. Bespoke EVs allow for optimized design including lower weight. For automakers, batteries represent as much as 30% of the cost of a vehicle. As a result, EVs are not as profitable. A report from McKinsey said there is a cost gap of $12,000 between EVs and cars using internal combustion engines (ICE).
While battery costs are expected to decline, automakers should be concerned because the cost reduction curve will flatten. Ideally, an EV should have less battery while maintaining the range that consumers want. This would also reduce weight which would trigger a virtuous cycle; the lower weight would make the range goal easier to achieve. The easiest way to cut battery costs is to reduce the need for a large battery pack. Mass market sales depend on realizing this.
That’s where ePropelled’s technology innovations come into play. Our patented Electronic Magnetic Gearing (EMG) and software technology allows us to build EV motors that significantly improve performance which allows for smaller battery packs and no need for a separate gearbox.
Last fall, we announced that we will demonstrate this at Cenex-LCV2021 in September (we’re excited to get back to normal!). We are working with partners Embed and TMETC to install an EMG system in a Tata Tiago.
Productizing this technology is made possible by a grant from the Advanced Propulsion Centre (APC) Advanced Route to Market Demonstrator (ARMD 1025 SEEMS) program, as part of a massive effort to develop green technologies in the United Kingdom.
The rapid transition to e Mobility depends on these kinds of projects. Government working with private industry can trigger a different kind of virtuous cycle; technological innovations can be delivered faster which helps build a thriving EV industry which enables a greener future.